<PLNT-LUCK> is a moving plant complex cultural sapce utilizing the mobility of trucks. This is a place where you can eperience anything related to plants such as therapy, food, healing and music. It is difficult to realize because it is a virtual brand. I tried to look real by designing as many services and products as possible.
I made it with 'PLANT' and 'LUCK', which means good luck, by overlapping letters. It means a plant truck that brings good luck.
Most competitors used a similar green color. So I used warm and bright yellow to look different from them and look luxurious.
<PLANTLUCK> is not just a brand that sells plants.

Plants, one of the newly blossoming hobbies of staying at home during the last pandemic, have now become a companion of human.
Plants were considered to be environmental factors like purifying air or supplying oxygen. Now it affects people's psychology. It has positive effects such as pleasure and joy by reducing depression and helplessness and making you feel a sense of accomplishment.

<PLANTLUCK> promotes the effects of plants and helps you to get in interest, contact, purchase and grow them.
This app is designed to provide brand services more conveniently.
The truck's real-time location can be checked and pick up the truck's products, and it also serves as a community for users. Also we spoiler the next destination of the truck or provide additional services such as customer centers and events.

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